This question is one I’m currently more and more receiving from native enterprises. Brands that created speedy diversifications in 2020 to continue serving the general public are currently having to create longer-term choices supported by the COVID-19 recession, altered client behavior, and budget.
Uprooting branches is painful. I feel it’s still too early to predict whether or not customers’ habits are well modified by the pandemic and adoption of aborning service methodologies, like telemeetings or home delivery. Forever may be a terribly while. That being aforementioned, Black Friday 2020 saw traffic cut in and a few multi-location brands visaged with this reality are having to gauge a way to consolidate their bases of operation. A whole that at one time maintained 5 storefronts during a single town needs to grasp if it will weather the storm and build a future from only one physical venue.
Each business situation is completely different, however, there are general queries you ought to raise before consolidation, and there are specific steps to require if you establish the business you’re selling should retrench. I would like to make certain to say that this text deals with permanent location closure. If you would like to quickly shut a location because of COVID, scan Google’s steering on this.
How do you have to handle Google My Business listings once circumstances force a multi-location whole to consolidate? When consolidating locations. can you merge two locations within GMB to retain your reviews? The answer is that it is possible, depending on the situation. Google may transfer over your reviews, as long as
- Change in location but the business name is the same.
- Minor name changes occur.
- You have multiple business locations and the business name changes.
- Your business closes.
You may also request to transfer your reviews. But, you will need to speak to a Google representative and show ownership proof while updating your Google listings. Else, you can turn to your local marketing partner for providing assistance with transferring your reviews to another listing.
