3 Month

Module 1: Marketing Branding Fundamentals

• What Is Marketing?
• Types of Marketing
• What is Digital Marketing?
• Understanding Digital Marketing Platforms
• Digital Marketing Funnels
• Digital Marketing Strategy designing
• Digital Marketing Booster
• What Is Marketing?
• Types of Marketing
• What is Digital Marketing?
• Understanding Digital Marketing Platforms
• Digital Marketing Funnels
• Digital Marketing Strategy designing
• Digital Marketing Booster

Module 2: Website Planning & WordPress

• HTML,CSS & Java Scripts Basics
• Understanding Website Structure
• Domain & Hosting Purchase
• Introduction of WordPress
• Installation WordPress-Local host & Server
• Understanding WordPress Dashboard
• Installing & Customizing Them
• Creating post, menu & Pages
• Adding Widgets
• Installing Required Plugins
• Website Pre-Analysis
• Ready To SEO

Module 3: Content Marketing

• Tips To Write Good Quality Contain
• Contain Spinning Techniques
• Article Marketing
• Cross Promotion
• Plagiarism Check Content
• Readability Check Content
• Call To Action Via Contain
• Content Marketing Tool

Module 4: Keyword Research

• What Is Keyword
• Types of Keyword
• Google Keyword Planner
• Keyword Analysis tools
• Keyword Research process
• Google Search Operators
• Competition Analysis

Module 5: Search Engine Optimization(SEO)

• Introduction
• On-Page SEO
• Off-Page SEO
• Local SEO
• News SEO
• Mobile SEO
• White Hat SEO
• Black Hat SEO
• Grey Hat SEO
• Google Algorithms For SEO
• SEO Reports

Module 6: Google Web Master

• Adding Website to Search Console
• Search Queries Analysis
• Google fetch
• Site Map
• Internal/External links For Website
• txt Tester
• HTML Secessions

Module 7: Google my business

• Introduction
• How to egeliler on GM
• Understanding dashboard
• Creating Post
• Local SEO teching

Module 8: Google Tag Manager

• Adding GTM to your Website
• Configuring Lrigger & Veriables
• Set up Adwords Converson tracking
• Set up google Analytics
• Set up google Remarketing
• Set up Linkedin code

Module 9: Google Ads-SEM

• Introduction Search Engine Marketing
• Inorganic Search results
• AdWords & PCC Advertising
• Microsoft Ad Center
• Facebook Ads
• Importance Of Quality Score
• How Does Ad Rank Work

Module 10: Google Ads-AdWords-Inter

• Setup AdWords Account
• Understating Interface of AdWords
• Setup an Ad Campaign
• Invalid Clicks
• Shared Library
• Crating Ad group & Setup Keywords
• Ad Bidding
• Ad Format & Extensions
• Google Ads Editor
• Ad Access Level
• Ads Billing
• Ads Report

Module 11: Display Marketing

• CPC, VCPM, ECPC, CPA, CPV Bidding
• Conversion tracking
• Google my client center
• Dynamic search campaign
• Cau only campaign
• Target & Bid, placement

Module 12: Media Buying & Selling

• Advertising Principles
• Concepts & Management
• Media Planing
• Importance
• Benifits

Module 13: Remarketing & Conversion

• What is Conversion
• Implementing Conversion tracking
• Conversion tracking
• Remarketing Adwords
• Benifits of remarketing stretchable
• Building remarketing list & custom to get
• Creating remarketing campaign.

Module 14: My Client Center

• Introduction
• Set up GMCC account
• Understanding dashboard
• Adding Client Ad account
• Manage Client Ad account
• Reporting

Module 15: Bing Ad Center

• Introduction to Bing Ad Center
• MSN Search
• How to Crewel & Indexing
• Backlink Generation
• Report

Module 16: Mobile Marketing

• Creating Mobile App
• Mobile App Store Optimization
• AdWords Mobile marketing & PPC
• Mobile Marketing Methods
• Mobile marketing Strategy Designing

Module 17: Google Analytics

• Introduction To Google Analytics
• Setup Analytics Account
• Understanding Analytics Dashboard
• Goal Setting & Conversion Tracking
• Types Of Goals
• Bounce Rate
• Integrate AdWords to Analytics
• How Setup Filler
• Traffic Behavioral Flow
• Reporting

Module 18: Google AdSense

• Introduction To AdSense
• Understanding AdSense Dashboard
• Types Of Ad Format
• Block Ads/categories
• Link AdSense To Analytics
• AdSense Monetization Guidelines
• Monetize Website
• Monetize YouTube Chanel
• Affiliate Marketing Network

Module 19: Graphics Creation

• Introduction To Graphics
• How to create Graphics
• Post, Banner, Creation
• Graphics Tools.

Module 20: Video Creation

• Introduction To Video Creation
• Basics of Video Creation
• Tools & Software for editing
• Editing Video
• Tip for video editing

Module 21: Introduction To Social Media

• Introduction To Social Media Marketing
• Difference between SMM & SMO
• Designing Social Media Marketing Strategy
• Difference between SEM & SMM
• Types of post & Statistics
• #Tag its Advantage

Module 22: Facebook Marketing

• Introduction To Facebook
• Facebook account set up
• Creating Facebook business page
• Facebook Optimization techniques
• FB Group, Market place
• FB Ad Manage
• FB Remarketing & Conversion
• FB business manager.

Module 23: Instagram Marketing

• Introduction To Instagram
• Why should Instagram
• How to increase followers
• Tips for get good engagement
• Instagram #Tag

Module 24: Video & You Tube Marketing

• You tube marketing Introduction
• Types of video
• You tube video SEO
• Annotations & End Cards
• You tube Channel Analytics.

Module 25: Professional Blogging

• Creating a Blog
• Blog customization
• Blog SEO
• Guest Blogging
• Blog Marketing

Module 26: LinkedIn Marketing

• Introduction to LinkedIn
• LinkedIn for SEO
• Benefit of LinkedIn skewers
• LinkedIn post
• LinkedIn Group
• Finding a job on LinkedIn
• LinkedIn business page
• LinkedIn Advertising

Module 27: Twitter Marketing

• Introduction to Twitter
• Twitter for brand building
• Creating a twitter profile
• Fan engagement on twitter
• Twitter #Tag
• Engaging user on twitter

Module 28: WhatsApp Marketing

• Introduction to WhatsApp
• Top is WhatsApp features
• Introduction on KIP business
• WP business setting
• Ways to WhatsApp Marketing WhatsApp Group & Business

Module 29: Email Marketing

• What Is Email Marketing
• Advantages Of Email Marketing
• Creating Subscribers List
• Terminology Use in Email Marketing
• Email marketing Platform
• Lead Generation Tools
• Bulk Email Marketing
• Creating News Letter

Module 30: Online Reputation Management

• What Is ORM?
• Why Need ORM?
• What We Need To Do In ORM
• Customer Response & Feed Back
• Protect From Fake Profile
• Negative SEO Attack
• Negative Review
• ORM Tools

Module 31: Online Money Earning

• Basic of online money Earning
• How to earn money online
• Top 30 ways to earn money online
• Google AdSense
• Do & Don’t

Module 32: Affiliate Marketing

• Introduction To Affiliate Marketing
• How To Setup Affiliate Marketing Account
• Affiliate Marketing Platform
• International Affiliate Program
• Earning Money From Affiliate marketing
• Affiliate Marketing Tools
• Case Studies
• Module 33: Webinar Marketing
• Introduction To Webinar marketing
• Understanding Webinar Platform
• Benefits of Webinar Marketing
• Know your first Webinar
• Tips, Tricks to creating Webinar

Module 34: Inbound Marketing

• Introduction To Inbound marketing
• Why Inbound Marketing
• How To Do Inbound marketing

Module 35: Native Advertising

• Introduction of Native Advertising
• Benefit of Native Advertising
• Paid Search
• Infeed Units
• Recommendation Widgets
• Promoted Listing
• Custom Ads

Module 36: Lead Generation

• Introduction To Lead Generation
• Creating Good Landing pages
• Right Massage to Right Audience
• Capturing Leads
• Targeting Method’s to Capture leads

Module 37: EDP Program

• Creating Business Mind
• Idea Generation
• Decision Making and Business Planning
• Project Building
• Management and Control

Module 38: Quora Marketing

• What is Quora
• Creating Quora Profile
• Questing in Quora
• Answer in Quora
• Generation leads from Leads
• Best Quora techniques for marketing your business

Module 39: Freelancing

• Introduction To Freelancing
• Creating Profile To Freelancing Website
• Best Freelancing Platforms
• Tips & Guideline To getting freelancing Project

Module 40: Digital Marketing Tools

• Image Editing Tools
• Video Editing Tools
• SEO Tools
• Top 10 Digital Marketing Tools

Module 41: GDPI Digital Marketing

• Interview Preparation
• Mock Interview

Tips & Techniques for Interview